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CLIENT: Chelsea Clock Company
PROJECT: Website
FORMAT: Page content
AUDIENCE: Current and prospective retailers, gift givers, Chelsea Clock owners, and horologists

(Excerpts)

CHELSEA CLOCK COMPANY

THE STORY OF CHELSEA CLOCK

Spanning more than a century, the saga of Chelsea Clock Company is one of American clock making lore. Since the company's founding in 1897, Chelsea's master craftsmen have been designing and meticulously crafting some of the world's most exquisite time machines. The epic story of Chelsea Clock is one of survival amid the turbulence of war and doldrums of economic decline. Fire, depression, and counterfeiters have all threatened its existence. Yet, the ingenuity, finely honed skills, and commitment to perfection of its dedicated clockmakers enabled Chelsea to weather the most trying of times.

Early on, the United States government discovered the exceptional accuracy and reliability of Chelsea clocks and its military adopted them widely. Railroads, too, soon depended on them, while Rolls Royce and other automobile makers adorned many a dashboard with a Chelsea timepiece. Meanwhile, customers of fine jewelry houses, including Tiffany's, cherished Chelsea time machines for their simplicity of design and functional elegance. For more than a hundred years, the resonant chime of a Chelsea has been bringing pleasure and peace of mind to people around the globe. Indeed, these timekeeping masterpieces are often presented as gifts to some of the luckiest people in the world, and are treasured by the generations that inherit them.

OWNERS OF RENOWN

Among the myriad people who have purchased, received, or given Chelsea clocks throughout the decades have been presidents, princes, and kings of rock and roll. Chelsea clocks have adorned the mantles of more than a dozen American presidents. U.S. presidents still present them as special gifts to dignitaries, staff, and royalty from near and far. Admirals, generals, and other military leaders have also been honored with gifts of Chelsea clocks. And Chelsea timepieces have long graced the yachts and homes of the world's most celebrated and accomplished individuals, including luminaries of film, television, theater, and music. Even Elvis Presley, the King of Rock and Roll, owned a Chelsea and gave many as gifts.

PERFORMANCE YOU CAN DEPEND ON

A Chelsea clock is an investment in timekeeping excellence. Our master clockmakers bring decades of training and experience--often from remote corners of the world--to design and build precision instruments that endure the real test of time. They painstakingly produce and assemble gears, escapements, dials, and other components to the industry's most exacting standards.

Using the highest quality metals and age-old techniques, Chelsea craftsmen create the finest mechanical clocks made in America. Once made, they test each clock and calibrate it by hand for accuracy. And they apply the same high standards to the making of every clock in the Chelsea family. This uncommon commitment to excellence is why, with regular care and despite the vagaries of weather and adverse environmental conditions, Chelsea clocks endure generation after generation.



©2009 Peter Jacobs