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CLIENT: McKesson Healthcare Solutions
PROJECT: Script for direct mail CD
FORMAT: CD-ROM
AUDIENCE: Healthcare provider organizations

(Excerpt)

INTERQUAL CLINICAL DECISION SUPPORT CRITERIA

The Latest in Clinical Decision Support Criteria from InterQual to Help You Determine the Appropriateness of Clinical Interventions

Sc. SCREEN TEXT VIDEO AUDIO
1 iMcKesson LOGO BUILDS OUT LARGE, THEN RECEDES SLIGHTLY (MUSIC: FADE IN UPBEAT THEME #1)
2 InterQual INTERQUAL LOGO BUILDS IN BENEATH IMCKESSON
3 Clinical Decision Support Criteria
© McKesson HBOC, 2000
BENEATH INTERQUAL LOGO, WORDS SWIPE ON IN RAPID SUCCESSION (SFX: OVER MUSIC, "SWOOSH" AS EACH WORD APPEARS)
4 INSERT VIDEO CLIP OF PATIENT BEING WHEELED THROUGH BUSY HOSPITAL ON GURNEY. HOLD ON FINAL FRAME (MUSIC: FADES, BRIEFLY REPLACED BY BUSTLING HOSPITAL SOUNDS WHICH THEN RESOLVE UNDER)
5 ANNCR 1: Hello, welcome to InterQual Products, a division of iMcKesson, the world's largest healthcare services company. In the next few minutes you're going to learn about a group of products that has been helping organizations like yours improve the way they manage and deliver healthcare. In fact, InterQual's Decision Support Criteria are widely considered to be the industry's gold standard.

Whether your organization is a care provider or payor of healthcare services, InterQual criteria are sure to be of substantial benefit.
6 Products Overview
Case Applications
TEXT MOVES ONTO SCREEN ANNCR 2: For viewing convenience, this presentation has two principal sections. The first presents an overview of iMcKesson's wide range of InterQual criteria products.
Case Applications SECOND LINE MOVES ONTO SCREEN The second section briefly demonstrates the application of InterQual's most popular products in hypothetical patient situations. Each section is about ten minutes.
7 ANNCR 1: Navigating this presentation is easy. The control bar on your screen includes buttons that let you stop the presentation and move between the sections and case applications at will.

MUSIC: UNDER

Begin now by clicking either Products Overview or Case Applications.

(MUSIC: THEME #1 UP BRIEFLY, THEN OUT)
8 VIDEO CLIP: DOCTOR USING STETHOSCOPE (MUSIC: THEME #2 UP)
9 (MUSIC RESOLVES, THEN CYCLES UNDER) ANNCR 2: For more than twenty years, InterQual products have been assisting health care organizations in guiding best-practice medicine, improving quality, and reducing costs across the continuum of care.

InterQual criteria are products of iMcKesson, a new business unit of McKesson HBOC, the world's largest healthcare services company, dedicated to accelerating the deployment and adoption of technological solutions that advance the paractice of healthcare worldwide.
10 InterQual Products & Services
  • Clinical Decision Support Criteria
  • Certified Professional in Utilization Review and Management Programs
  • Reliability Evaluation Tools
  • IQ Institute & Criteria Training Programs
  • Decision Management Conferences
While InterQual is recognized as the first name in clinical criteria, its other healthcare products and services, including educational programs in utilization review and management, are well known throughout the industry.
11 InterQual Criteria Users
  • 2,000+ hospitals
  • 900+ health plans and indemnity insurers,
  • U.S. Department of Defense
  • U.S. Department of VeteransŐ Affairs
  • Health Care Financing Administration
  • State insurance funds
  • Government agencies throughout the U.S., Canada, Puerto Rico, and Guam
HEADING APPEARS AND HOLDS. THEN BULLET POINTS APPEAR AND MOVE OFF ONE-BY-ONE IN RAPID SUCCESSION

(BACKGROUND MAP OF U.S. LICENSEES)

Our reputation throughout the healthcare industry is well established. Today, InterQual criteria cover more than 110 million insured lives. They are in use at more than 2,000 hospitals and 900 licensed health plans, major indemnity insurers, and governmental agencies. Recently, HCFA and several peer review organizations adopted InterQual criteria for evaluating clinical appropriateness. HFCA will use the criteria to review MediCare claims for inpatient hospital services in conjunction with their Payment Error Prevention Program.
12 Complex and Changing Environment
  • New medical technology
  • Multiple payors
  • Shorter stays
  • Non-integrated data systems
  • More informed consumers
  • Demand for fair access
ABSTRACT SYMBOLS (BEAKER, DOLLAR SIGNS, CALENDAR, ETC.) ENTER AND MOVE ACROSS SCREEN IN VARIOUS DIRECTIONS ANNCR 1: Today's healthcare environment. is a realm of rapid-fire change where many factors make delivering quality healthcare increasingly costly and complex.
13 Clinical Decision Support Criteria
from InterQual
  • Developed by Physician Advisory Board, clinical staff, and physician consultants
  • Best-practice nationwide
  • Current medical literature
TITLE APPEARS, THEN BULLET PHRASES INDIVIDUALLY ENTER, MOVE ACROSS SCREEN BEHIND TITLE, AND EXIT While there is no easy cure, InterQual offers a way to dramatically improve the efficiency and effectiveness of modern healthcare delivery. Its Clinical Decision Support Criteria are written by an in-house clinical staff based on current best practice and the latest medical literature.
14 Clinical Decision Support Criteria
from InterQual
  • Patient-specific
  • Able to handle co-morbidities
  • More consistent, objective, and defensible reviews
TITLE REMAINS, MORE BULLET PHRASES INDIVIDUALLY ENTER, MOVE ACROSS SCREEN BEHIND TITLE, AND EXIT Why are InterQual criteria the industry leader? Because they are the most comprehensive and easy to use in today's marketplace. And, they are the only criteria that are patient-specific, enabling users to capture patient data on a case-by-case basis for future reference, reporting, and analysis. They are also the only criteria products sufficiently robust to address patient co-morbidities. With InterQual criteria, patient reviews are more consistent, objective, and defensible - important considerations in today's complex, fast-paced environment.
15 Clinical Decision Support Criteria
from InterQual
  • Available in popular software or manual formats
Most InterQual criteria products are available in a highly adaptable, easy-to-use software format. The software's ability to capture all review data for future reference and analysis greatly facilitates departmental and organizational planning. All criteria products are also offered as a loose-leaf manual.
16 Criteria Categories
  • Acute Care
  • Quality Monitoring
  • Post-Acute Care
  • Pre-authorization & Profiling
  • Clinical Management
TITLE APPEARS, FOLLOWED BY BULLET POINTS IN RAPID SUCCESSION ANNCR 2: InterQual offers a full suite of criteria covering the entire health care continuum. For simplicity, we group them into the five categories listed here.

Let's begin at the Acute Care Level.


©2009 Peter Jacobs